Why is some LEGO 18+?
LEGO’s 18+ rating is a branding strategy, not a restriction. These sets are part of LEGO’s push to attract and celebrate AFOLs (Adult Fans of LEGO)—a growing global community of adult enthusiasts who build for relaxation, creativity, and artistic expression. In the past, larger or more intricate sets were labeled 16+. They’re not 18+ for difficulty/piece count.They’re not 18+ for difficulty/piece count. It’s a marketing gimmick, as many adults buy and build Lego for themselves. By buying an 18+ set, it’s deemed acceptable by society, and people won’t feel embarrassed buying it (that’s how a lot of people will see it). They’re usually sets for display, rather than play.You bet… Spend quality time with premium LEGO® sets designed specifically for adults. From wonders of the world to movie magic, intrepid space exploration to pop culture icons, luxury cars to architectural masterpieces, there’s a LEGO set waiting for you.They’re not 18+ for difficulty/piece count. It’s a marketing gimmick, as many adults buy and build Lego for themselves. By buying an 18+ set, it’s deemed acceptable by society, and people won’t feel embarrassed buying it (that’s how a lot of people will see it). They’re usually sets for display, rather than play.
Why is LEGO 77243 18+?
Unlike larger Technic kits intended for adult collectors, these models have similar piece counts and difficulty levels as the others, but the age restriction stems from Red Bull’s branding. A Lego spokesperson clarified why these two sets are restricted to adult consumers. As red bull is an energy drink it can’t be promoted/sold to Childeren therefore it has an 18+ age limit. The lego itself is no different from the others. Because of the Red Bull logo.Instead, the age rating is all to do with the Red Bull branding that’s plastered across each car’s livery. Energy drinks are age-restricted products in most markets around the world and often can’t be sold to anyone under the age of 12.
Why is some LEGO 18+?
In those instances, the 18+ badge is meant to reflect that kits like the Mercedes-AMG F1 W14 and McLaren MP4/4 is intended for serious Lego collectors, rather than people who might want to play with their toys. LEGO’s 18+ rating is a branding strategy, not a restriction. These sets are part of LEGO’s push to attract and celebrate AFOLs (Adult Fans of LEGO)—a growing global community of adult enthusiasts who build for relaxation, creativity, and artistic expression. In the past, larger or more intricate sets were labeled 16+.The age is a recommendation, not a rule. Also, Lego is trying harder to show AFOLs sets they designed with them in mind. It’s for display and not for play, but really I think it’s to make timid AFOLs who are skittish about buying a “toy” feel better about buying Lego sets.