Why did Ferrari remove Marlboro?
The current 2010 logo was thought to contain elements, namely the barcode, that are too similar to the Marlboro cigarette branding. The European Union has banned cigarette advertising in print media, advertising and on the internet and prohibits sponsorship of sporting events. The 2010 Ferrari Formula 1 logo. In 2010, Ferrari, at the time the only F1 team still sponsored by a tobacco company, was forced to remove all of its remaining ‘barcode’ logos after being accused of using subliminal advertising for Marlboro cigarettes.Marlboro is an American cigarette brand. It is produced by Philip Morris International and Philip Morris USA, and is known for having McLaren and Ferrari as their title sponsor.Marlboro had already been Ferrari’s minor sponsor since the 1984 season and increased to the team’s major sponsorship in the 1993 season.With Phillip Morris’ title sponsorship of Ferrari finally ending in 2022, it brings to a close the intertwined 50-year journey of F1 and Marlboro – for now. It was a period when giants walked the earth, F1 legends were made and grand prix cars often really did represent cigarette cartons on four wheels.
Is Marlboro still a sponsor of Ferrari?
With Phillip Morris’ title sponsorship of Ferrari finally ending in 2022, it brings to a close the intertwined 50-year journey of F1 and Marlboro – for now. It was a period when giants walked the earth, F1 legends were made and grand prix cars often really did represent cigarette cartons on four wheels. Previously, the company’s sponsorship commitments included Marlboro signage alongside the racetracks; at the race team level, Marlboro was first a sponsor of McLaren before becoming a partner of Ferrari.At the time, Marlboro was unhappy with McLaren because the team had not won a World Championship for four seasons and there had been no race wins for three years. The end of 1996 marks McLaren’s fourth year without a World Championship and the third season without a race victory.On 8 July 2011, it was announced that the Marlboro section of its official team name had been removed from the 2011 British Grand Prix onwards, following complaints from sponsorship regulators. As a consequence, the official team’s name was reverted to Scuderia Ferrari.At the time, Marlboro was unhappy with McLaren because the team had not won a World Championship for four seasons and there had been no race wins for three years. The end of 1996 marks McLaren’s fourth year without a World Championship and the third season without a race victory.
What was the last Ferrari with Marlboro?
Ferrari F2007. The Ferrari F2007 is a Formula One motor racing car that was constructed by Scuderia Ferrari Marlboro to compete in the 2007 FIA Formula One World Championship. As of the end of the 2024 Formula One season, Räikkönen’s 2007 title triumph remains the most recent World Drivers’ Championship win for a Scuderia Ferrari driver.The Ferrari F2007 is a Formula One motor racing car that was constructed by Scuderia Ferrari Marlboro to compete in the 2007 FIA Formula One World Championship.
Did F1 ban Marlboro?
F1 officially bans tobacco advertising. This decision is heavily influenced by increasing legislative pressure from the European Union, which had set a deadline on the presence of cigarettes in sports. The 1970s and 80s: The Rise of Tobacco Sponsorship Marlboro’s iconic red-and-white branding with McLaren and Ferrari became some of the most recognizable sponsorships in F1 history. Tobacco companies saw immense value in associating their brands with the speed, glamour, and thrill of F1.