Why did Ferrari leave Hot Wheels?
Mattel lost the license. Ferrari wanted more money to let mattel use their brand. And with the cost to make each model and then selling them for $1, they couldn’t afford to do so. The only way mattel would have made money was to sell premium or rlc ferraris. Those sales are not guaranteed, so they opted not to renew. Ferrari doesn’t care if you modify the car. Don’t alter the logo and try to profit off of it, that’s when they get involved. That’s not Ferraris issue, it’s law in most countries.While they dont always win their cases, its not unheard of for Ferrari to take up legal arms against charities, drivers, and celebrities to portect their car names and technology, including being as petty as removing a car from their production log (the yellow F40 for instance).However, some people are allegedly banned from buying a Ferrari even if they have the funds. One of the most common reasons is that they modify the cars without the manufacturer’s consent. Justin purchased a Ferrari 458 Italia F1 edition. He upset the manufacturer when he got it modified without the brand’s permission.
Will Hot Wheels make Ferraris again?
Ferrari and Hot Wheels Rekindle Their 1/64-Scale Bromance with a New Series of Designs. Hot Wheels and Ferrari reunite with their first collection in 10 years. Mattel, Inc. On the surface, Mattel’s Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. EL SEGUNDO, Calif. January 27, 2025 — Today at the Nuremberg International Toy Fair, Mattel, Inc. NASDAQ: MAT) announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a full range of Hot Wheels products.The wait is over: Ferrari is returning to the Hot Wheels catalog this year, and the cars were worth waiting for. We put our heart and souls into these vehicles, and we wanted to make sure that they came out just right,” said Ted Wu, the head of design for Hot Wheels.Hot Wheels is an American media franchise and brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
Does Hot Wheels have a Ferrari license?
After a 10-year absence, #Ferrari returns to Hot Wheels. Let that sink in… Yes, the rumors were true. The Hot Wheels team has been secretly working with Ferrari over the last several months to obtain the Ferrari license and design new vehicles that will be used throughout the 2025 Hot Wheels lineups. Hot Wheels has made many different Ferrari models, starting in 1970. The initial licensing agreement with Ferrari expired on 31 December 2014; it was mutually decided to not renew the agreement at the time; following the expiration of the licensing agreement any Ferrari-related toolings were destroyed.
How many Hot Wheel cars exist?
Over 130 new variations of Hot Wheels designs are manufactured each year, and these colorful and unique designs are sold in over 150 countries. There are also over 20,000 different models in existence overall, making a complete collection something that’s nearly impossible to acquire. Walmart, for example, sells Mainline Hot Wheels cars for about $1. Specially designed vehicles can cost more. Hot Wheels says it’s been able to keep prices low because while it’s still making cars with diecast metal, it’s using less metal than in 1968. More parts are made of plastic.