What is Ferrari’s strategy?
Ferrari’s marketing strategy revolves around exclusivity, luxury, and performance. Ferrari have positioned themselves as a symbol of prestige and excellence in the automotive industry. The ongoing quest for lasting firsts is what fuels the Ferrari legend. Our ability to combine revolutionary technological solutions with exceptional artisanal craftsmanship is what enables us to create icons that stay timeless in a fast-changing world.
Is Piero Ferrari a billionaire?
piero ferrari is an italian billionaire businessman and sport personality. He is the second and only living son of enzo ferrari, and a 10. Ferrari automotive company, of which he is the vice chairman. He owns 13. Ferretti group. piero ferrari, 70, is the only living child of enzo ferrari, a race car driver who would become a legendary italian automobile maker. Piero’s 10 percent stake in ferrari means that he’s worth about $1 billion, now that the company’s ipo is valued at nearly $10 billion.We know Piero was born out of wedlock. We know Enzo Ferrari had to wait until Laura’s death to officially recognize the boy as his son. But at that point, Piero Lardi Ferrari became the future of the company, and is now vice chairman with a 10% stake in it.