What happened between Hot Wheels and Ferrari?
The first Ferrari and Hot Wheels partnership lasted for 44 years, beginning with a production Ferrari 312P die-cast in 1970 and has included a LaFerrari, F40, and F50 in the past. After a brief 10-year hiatus (during which Maisto made die-cast Ferraris), this renewed one kicks off this year, with more to come in 2026. Hot Wheels has made many different Ferrari models, starting in 1970. The initial licensing agreement with Ferrari expired on 31 December 2014; it was mutually decided to not renew the agreement at the time; following the expiration of the licensing agreement any Ferrari-related toolings were destroyed.
Who owns the rarest Hot Wheel?
This collector spent $70,000 to own the world’s rarest Hot Wheels car🚗 Bruce Pascal got his first Hot Wheels car at age 7 in 1968. Like most kids, he was hooked – racing them down orange plastic tracks and collecting as many as he could. Eventually, life moved on, and the cars were packed away. Hot Wheels is an American media franchise and brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968.