Is it actually champagne on the F1 podium?
Except in the last four seasons, it hasn’t been champagne; it was sparkling wine that the drivers used to celebrate their achievements, supplied by Ferrari Trento. But for 2025, champagne is back on the podium courtesy of Moët & Chandon, based out of Epernay in France’s Champagne region. Moët & Chandon became the first official champagne supplier to Formula One in 1966. Ferrari Trento has been the official champagne supplier since 2021. The tradition of receiving champagne on the Formula One podium started at the 1950 French Grand Prix.What champagne is used for F1? F1 technically no longer sprays champagne, because in 2021 it began a partnership with Ferrari Trento – a sparkling wine producer from northern Italy.Traditionally, the sport was always linked to Champagne, Lunelli said. Choosing us was a big step and innovation for them. Since then, Ferrari Trento has been featured prominently on the podium during each Grand Prix. Viewers can even watch a bottle cam showing drivers dousing each other in sparkling wine.Yes, the sweet taste of victory is, in fact, Champagne. This winner’s ritual has solidified bubbly as an essential piece to Formula 1 culture. The Champagne Showers are the centerpiece of F1 celebrations– spraying bubbly on the winner’s podium is a trophy in itself.
What awards has Ferrari champagne won?
Continuing to prove their well-earned reputation for excellence, Ferrari was named ‘Sparkling Wine Producer of the Year’ for a record 8th time, having previously achieved this accolade in 2024 – 2021, 2019, 2017 and 2015. Investing In Ferrari Sparkling Wine Ferrari wines also often show tremendous price appreciations, for example: A bottle of 2001 Fratelli Lunelli Ferrari ‘Giulio Ferrari’ Riserva del Fondatore Metodo Classico Trentodoc wine appreciated by 159% between 2020 and 2021 when it rose from $198 to $513.
What happened to Ferrari champagne F1?
However, a billion-dollar deal inked by F1 and LVMH saw the checkered flag wave on Ferrari Trento’s reign. Starting in 2025, the French luxury conglomerate’s marquee champagne, Moët & Chandon, will make its return to be ceremoniously sprayed on the podium. Past meets present as Moët & Chandon returns as the Official Champagne of Formula 1, launching a decade-long partnership with LVMH. Reviving the Maison’s enduring bond with the motorsport, we’re gearing up to ignite new triumphs and unforgettable celebrations.The return of (real) champagne to F1 podiums: Moët & Chandon replaces Ferrari in 2025. Back to basics for F1 and champagne bubbles. The two will once again be reunited on F1 podiums from this season onwards, as Moët & Chandon replaces Ferrari sparkling wines in the celebrations at the end of each race.Now, as the sport celebrates its 75th anniversary, the top three drivers and the winning team will toast their success on the podium with Moët & Chandon, with the champagne experts also taking on the role of title partner of the Formula 1 Moët & Chandon Belgian Grand Prix 2025.