Is Ferrari clothing only made by PUMA?
Contact IR Ferrari and PUMA today announced a long-term extension to their partnership. PUMA, the global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and race wear for Scuderia Ferrari. Over the years, PUMA expanded its range – from shoes to race suits and added the replica collections for the fans. In 2024, the first rights of the new premium contract came into force, and since 2025 it has been official: PUMA is a Premium Partner of Scuderia Ferrari HP.Maranello (Italy), 17 September 2023 – Ferrari N. V. NYSE/MTA: RACE) (“Ferrari” or “the Company”) is pleased to announce that Scuderia Ferrari has renewed its multi-year partnership with sports company PUMA, which will become its Premium Partner starting from next year.Over the years, PUMA expanded its range – from shoes to race suits and added the replica collections for the fans. In 2024, the first rights of the new premium contract came into force, and since 2025 it has been official: PUMA is a Premium Partner of Scuderia Ferrari HP.
What makes PUMA Ferrari clothing unique?
The designs in this collection are anchored in classic simplicity, with the iconic yellow Scudetto emblem at their core — a timeless symbol of pride and excellence. Each piece reflects the legacy of Ferrari while embracing modern style and performance. The latest addition to that list is the Ferrari SC40, a new one-off that redefines what modern personalization looks like in Maranello. The SC40 is the newest car from Ferrari’s Special Projects program to join that list.
Are Ferrari F1 shop items official merchandise?
Our official Ferrari merchandise store stocks only authentic gear authorized by the team, so you know it has to meet some high-quality standards. Known for precision automobiles, Ferrari demands a lot from their partners, whether it’s fan gear meant for the public or the same clothing their team will wear on race day. Employees of Ferrari are not allowed to buy Ferrari cars. This policy is in place to maintain exclusivity and prestige for the brand. By limiting ownership, Ferrari ensures that its vehicles remain a symbol of luxury and status, which enhances the allure of the brand.However, to a majority of the owners, this comes as a costly venture that would do it malice and kill the resale value of the car. Ferrari factory paint is something that is in their DNA- once you do that, then that is it. That is why the wrapping of a Ferrari has become the No.