Did PUMA and Ferrari collab?
PUMA and Scuderia Ferrari HP mark two decades of partnership, a collaboration that has consistently pushed the boundaries of speed, design, and motorsport culture. More than a milestone, this enduring alliance continues to drive innovation in racing, style, and beyond—shaping the future of speed. For decades, PUMA has collaborated with the best teams in motorsport, constantly improving and innovating to achieve high-performance racing products. Within Formula One, we proudly work with Scuderia Ferrari HP, Aston Martin ARAMCO F1 Team, Stake F1 team Kick Sauber, and Atlassian Williams Racing.PUMA, the global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and race wear for Scuderia Ferrari.The partnership between PUMA and Scuderia Ferrari began in 2005 and has since witnessed countless unforgettable moments. Over the past 20 years, Ferrari has solidified its status as the most iconic brand in Formula 1.In continued partnership with Puma since being its official supplier in 2023, Formula 1 has released a special 75th anniversary collection. To pay homage to the racing culture and heritage of Formula 1, the company said that the exclusive collection is in celebration of “racing excellence, speed and adrenaline.The McLaren F1 team has reportedly signed a multi-year deal with Puma after ending its partnership with Castore early. SportBusiness. Woking-based team’s deal with Puma will start next season, for race team apparel.
Does PUMA sponsor Ferrari f1?
Ferrari and PUMA today announced a long-term extension to their partnership. PUMA, the global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and race wear for Scuderia Ferrari. Virat Kohli signed with Puma in 2017 in what was then a landmark deal in Indian sports marketing, a first for an Indian athlete. During the partnership, he led several major campaigns and launched the One8 line, which played a key role in expanding Puma’s presence in the Indian sportswear market.Virat Kohli has concluded his eight-year partnership with Puma, which began in 2017 and was reportedly valued at ₹110 crore. He declined Puma’s renewal offer of ₹300 crore for another eight years.Kohli is now backing Agilitas Sports, a homegrown athleisure brand, where he comes on board as both investor and brand ambassador. Indian cricketer Virat Kohli has ended his long-standing association with Puma, concluding an eight-year endorsement deal reportedly worth Rs. Mint.Global sportswear brand PUMA has chosen to partner with Indian cricket’s latest sensation KL Rahul. PUMA announced a three-year association with the cricketer which will see him feature in exciting brand campaigns and promote the latest product lines across performance and sportstyle categories.MUMBAI: Former India captain Virat Kohli has ended his long association with German sports brand Puma to join Agilitas as an investor, sources told TOI.
Did Adidas own PUMA?
Initially working together in the family shoe business, Adi and Rudi were forced to go their separate ways during World War II. After the war, each brother founded his own athletic shoe company—Adi created Adidas, while Rudi founded Puma. In 1924, Rudolf and his brother Adolf Adi Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (‘Dassler Brothers Shoe Factory’). The relationship between the two brothers deteriorated until they agreed to split in 1948, forming two separate entities, Adidas and Puma.