What is Ferrari’s greatest strategy?
Scarcity (the most obvious part of this equation) is the cornerstone of Ferrari’s strategy—the company has long operated on Enzo Ferrari’s credo of “always sell one car fewer than the market demands. In fact, Ferrari explicitly reiterated this philosophy at its investor day, vowing to preserve exclusivity. FERRARI SUPPORTS DIVERSITY AND INCLUSION CHARTER WITH FORMULA 1, FIA AND TEAMS F E R R A R I S U P P O R T S D I V E R S I T Y A N D I N C L U S I O N C H A R T E R W I T H F O R M U L A 1 , F I A A N D T E A M S.
What car is known as the Ferrari Killer?
Ford GT40 – The Ferrari Killer. Thanks to its stunning Le Mans winning history, the GT40 was often referred to as the Ferrari Killer. Enzo’s arrogant behavior apparently prompted Ford’s bid for revenge, in the form of the legendary GT40 car that beat Ferrari at the Le Mans race four times in a row.