What is Ferrari’s strategy?
Ferrari’s marketing strategy revolves around exclusivity, luxury, and performance. Ferrari have positioned themselves as a symbol of prestige and excellence in the automotive industry. Classic Ferraris in decent condition will generally keep their value – their resale values are currently very strong, and the market is booming. Industry experts rate Ferrari models from the 1980’s and 1990’s to be among the best investments to be made in terms of pure growth of assets.