What is Ferrari’s catchphrase?
We Are the Competition” This Ferrari tagline and marketing campaign wanted to establish the standard that Ferrari is the competition, and does not merely participate in the sports car market, but defines it and sets the benchmark against which rivals are measured. The direct takeaway is that Ferrari’s vision is a strategic three-part engine-racing heritage, product exclusivity, and technological innovation-that directly translates to their premium financial results, like the revised 2025 net revenue guidance of over €7.Ferrari’s marketing strategy revolves around exclusivity, luxury, and performance. Ferrari have positioned themselves as a symbol of prestige and excellence in the automotive industry.
What do Ferrari fans chant?
While it’s a simple phrase, Forza Ferrari carries meaning for fans. EssereFerrari (“Being/To Be Ferrari” or “the Spirit of Ferrari” – 2020). A modern-era slogan embodying the spirit and values of the Ferrari brand, this phrase represented a sense of belonging to the Ferrari family and tribe, and was exclusively a Ferrari F1 slogan, coined by team principal Mattia Binotto.The company’s core values are Individual and Team, Tradition and Innovation, and Passion and Achievement. These values collectively define Ferrari’s unique corporate culture and its relentless pursuit of excellence in the luxury automotive sector.Ferrari as a Status Symbol The brand has become a symbol of success, wealth, and exclusivity. Owning or even renting a Ferrari is a signal that you appreciate the finer things in life and have a taste for the extraordinary. For many, Ferrari is about exclusivity.Regardless, the Ferrari logo’s meaning couldn’t be more clear: the Cavallino Rampante symbolizes fierce passion, courage, and command of a domain that many would have thought unconquerable. For Barraca, that domain was the skies in which he flew; for Ferrari, it was the racetrack on which he competed.
What do Ferrari fans say in Italian?
Tifosi” is the Italian term for devoted fans—especially those who follow Ferrari in Formula 1 with unmatched passion and pride. Ferrari, synonymous with speed, luxury, and a distinct shade of red, has built more than a brand—it has inspired a global community of loyal supporters known as the Tifosi. But why this term? It has become common to use the word tifosi to refer to the supporters of Scuderia Ferrari in Formula One. Italian motor racing fans are well known for their love of Ferrari, although they have also been staunch supporters of other Italian cars such as Maserati, Lancia, and Alfa Romeo.But before 1939, “Ferrari” meant “Enzo Ferrari,” the founder of the brand and head of the Scuderia Ferrari racing team for Alfa Romeo. Although the Ferrari name has evolved to represent the pinnacle of automotive achievement, it’s also still a common name in Italy.