Who owns Mission Winnow?
Mission Winnow is registered as a trademark by PMI for “use with respect to tobacco products,”31 with a publicly stated aim of “developing and testing less harmful alternatives to smoking. The brand name suggests taking on an important assignment as “mission” is synonymous with a task or undertaking. The Mission Winnow logo belongs to the main sponsor of Scuderia Ferrari: the Philip Morris group (Marlboro). The doubt remaining about whether to promote or not its products containing tobacco, the logo is removed from the cover of the red single-seaters from the French Grand Prix onwards.