Did Alfa Romeo buy Lancia?
Did Alfa Romeo buy Lancia? In 1986, the deal was concluded with Alfa Romeo merged with traditional rival Lancia into Fiat’s Alfa Lancia Industriale S. A. Already in 1981, Alfa Romeo’s then-President Ettore Massacesi had stated that Alfa would never use Fiat engines—the engines being, to a large extent, Alfa Romeo’s identity—but would be happy […]
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